Pablo Barrera is CEO of Haugaland Kraft AS. He has experience from Yara and The Boston Consulting Group. Before joining Haugaland Kraft he was managing director of IMAGINE Food Collective, a value chain collaboration for the largest global private players in food and agriculture, where he was on loan from Yara. He was a member of Yara group management from 2018 to 2021, and before that he was country manager for Yara's operations in Chile.